Portfolio 2011 | Portfolio 2010 | Download CV | CONTACT The white cow, they say, is the holy cow. The symbol of divinity. Calm and tranquil. Unlike the raging black bull, who is blessed with devil´s horns. And blazing red eyes, full of fury. The cow fancies Lord Krishna´s flute. Unlike the bull, who gets turned on by flamenco. But together they make jazz happen. Together they turn the world upside down. Together they create milk, juice and fun! BTW, the logo is a cow!
Click on the pictures to enlarge       TV COMMERCIAL 1. STORY BOARD TV COMMERCIAL 2. STORY BOARD
PROBLEM Research shows that no matter the income level, most people feel they cannot afford making a donation… INSIGHT …However, they are willing to do something for the organisation and spend their time for it. SOLUTION Chunking (behavioural economics) a donation (money) into something smaller (time) will help people see the task as something easier to do. PROPOSITION: Donate time PRESS Press 1 | Press 2 | Press 3
PROBLEM Text messages are a devaluated mean of communication. INSIGHT After a certain period of time you could have sent plenty of text messages to your beloved ones. However, none of those conversations remain and every memory is forgotten in the depth of your phone. SOLUTION By the end of every month, Vodafone will send a letter to the person whom a Vodafone user texts the most. The letter will be a compilation of the texts that have been sent and received throughout this period. All merged in a picture of your choice. Legal and privacy aspects will be agreed with Vodafone costumers beforehand. 
PROBLEM Another brand of H2O. However, Belu’s production processes are eco-friendly and carbon neutral, therefore their positioning is based on their care of the world. INSIGHT When ordering water in a restaurant, people usually feel a bit ashamed. So, to the question ‘What do you want to drink?’ they would reply ‘Just water…’. SOLUTION The word ‘JUST’ can have different connotations. So, we choose the most positive: Just as fair and justice.
PROBLEM Most of youngsters are aware of energy saving and have a positive attitude. However, this factors are no longer translated into changes on behaviour and pro-environmental action. INSIGHT Energy flows, so what is the short-term benefit for energy saving, then? None. And saving it is boring and old school.  SOLUTION So what about making it funny? ‘Young people just wanna have fun’. PROPOSITION: Playing to save energy is fun PRESS Press 1 | Press 2 | Press 3
PROBLEM The bars aren’t the cheapest places to drink nowadays, which is why people are gathering more and more at home. Therefore, Sainsbury’s and DIAGEO want to educate British citizens about the limits of units in alcohol consumption. The problem here is that people do not even remember how much is a unit or that there is something called unit! INSIGHT People don’t care about units of alcohol, so they don’t remember them either. SOLUTION Since the earliest days of civilization, we have used songs to remember things that are difficult to remember. Therefore, we create a music band to help people remember al kind of things. PROPOSITION: Songs to remember    PRESSPress 1 | Press 2 | Press 3    WEB    APPLICATION FOR SMART PHONES When someone sets a birthday reminder on the smart phone, the message rings as a song. And the person can send that song to his/her friend, as a birthday gift.     COLLATERALS (Musical Cards) On the alcohol bottles, the Units musical cards will be attached. Once the card is opened, the buyer will get to listen to a unit song. The card will have a magnet on the back, so that it can be stuck on the fridge.     AMBIENT In Sainsbury’s Stores, the Units will be performing their songs about the unit measures. And if a customer brings his/her shopping list to them, they will do an instant rap out of that list. 
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